Book launch and presentation of Timisoara’s candidacy to the title of European Capital of Culture
Simona Neumann, head of the Timisoara European Capital of Culture Association, made a presentation of the candidacy on the occasion of the book launch of Ştefaniei Ciortea-Neamţiu, “Un oraș se revelează: Timisoara – candidat pentru titlul de Capitală Europeană a Culturii 2021 / Eine Stadt vermittelt sich – Temeswar – Kandidat fur den Titel einer Kulturhauptstadt Europas 2021”, which took place on Monday, May 9, at the Adam Muller Guttenbrunn hall.
What is the concept behind the candidacy, what are the steps that the association must take for a successful bid to present before the jury, what has been carried out so far and how can the community contribute in order to support Timisoara 2021’s candidacy – these are just a few of the questions that the Director of the Association answered. “The candidacy to the title of European Capital of Culture is an extraordinary opportunity for the city to accomplish long-term development by means of culture; it contributes to the increase of international visibility and the attraction of tourists, the consolidation of the cultural sector and the establishment of a social coherence in town. An extraordinary opportunity for the city to achieve long-term development by means of culture. We follow a few main directions in this process, namely regeneration by culture and involvement of the civil society, youth, cultural institutions and creative industries, the reestablishment of Timisoara on the cultural map of the region and of Europe, the prevention of talent exodus, the recovery of abandoned public spaces, the revival of the civic spirit, the stimulation of tourism in the city and the region.”
Timisoara competes against Bucharest, Cluj-Napoca and Baia-Mare – the cities that have remained after the first stage of the competition for the title of European Capital of Culture, and is the only one of the candidates to have experimented, so far, three different concepts, because we wanted to choose the one that made the community feel most involved and determined: “REVOLutionary”, “Channel of Cultures” and “Shine your light – Light up your city!” were all proposed.
On center stage, Timisoara and Europe
The book signed by Ştefania Ciortea-Neamţiu discusses Timisoara’s candidacy to the title of European Capital of Culture and is written in German: “If we look at the European Capital of Culture program as a communication process, the two main actors thereof will be Timisoara and the European Union, the first one being the emitter. The European Capital of Culture program aims to present identities as well as to build them,” says the author.
In his turn, Prof. Robert Reisz, PhD, underlined the importance of the author approaching this topic: “The articles have been written during October 2014 and March 2016 and were published in “Allgemeine Deutsche Zeitung für Rumänien / Banater Zeitung” under the title “Our candidate: Timisoara – European Capital of Culture 2021.” They are arranged chronologically. This helps create a historical image and develops a certain logic, as if we were eyewitnesses. Before us lies a phenomenological cultural life. We get to see it through the eyes of the interviewed, as well as through the cultural events. This is not theory; it is life itself. We learn of: exhibitions, concerts, festivals, actions, personalities from the city’s cultural life. (…) Because they are presented to us in such different ways; the image is alive, it’s exciting and memorable.”