Timișoara, 18th September 2015
Timişoara announces the new slogan of the city candidacy for the title of European Capital of Culture in 2021: Shine Your Light – Light up your city!
The Association ‘Timişoara – European Capital of Culture’ established the concept ‘Shine Your Light – Light up your city!’ with the help of the citizens, authorities, cultural institutions and cultural independent operators, artists, educational institutions, representatives of the creative industries, economic and political environment of Timișoara over four years of outreach. Shine Your Light – Light up your city! incorporates two earlier concepts: rEVOLutionary and Channel of Cultures.
Citizen engagement led to the shaping of the first concept in 2012, rEVOLolutionary. This slogan was based on the city’s modern identity and highlighted Timișoara key role in Romania’s recent history. In 2014, the Association ‘Timișoara European Capital of Culture’ worked with citizens to develop the concept Channel of cultures, which embraces Timișoara’ s rich past and the present, reflecting the ethos of a inter- and multicultural city. This confluence of cultures has made Timișoara into an important European city characterized by a pragmatic thinking and cosmopolitan citizenry.
In 2015, Timișoara has reflected on these results and organized a deeper analysis of its own history and character. By organizing workshops, applying questionnaires, consultation and information campaigns on online platforms and involvement in other events, the city community has finalized its candidacy concept for the title of European Capital of Culture 2021: ‘Shine Your Light – Light up your city!’
Building on the previous concepts, it was realised out that Timişoara is a European city built on the values of the Enlightenment. It was the first European city with electric street lighting in 1884, and it remains a catalyst and an emergent spreading point of civic and cultural values. These values, rooted in the city’s past, can be found now among the founding principles of today’s European Union.
“We are in the final steps before formally submitting our candidacy for the title of European Capital of Culture, on 10th October 2015. Our association is very pleased with the increase in community participation and deep public involvement in the process of the development of our candidacy concept and artistic program. We are confident that the slogan ‘Shine your light – light up your city! represents the spirit of the city, as envisioned and defined by Timişoara citizens; it is the basis of our candidacy. We propose for the European Capital of Culture program that each of us find our own inner energy and resources to become involved in our city’s life and to bring positive change to both the community and European level “says Simona Neumann, executive director of ATECC.
‘Shine Your Light – Light up your city!’ aims to breathe new energy into all citizens of Timişoara and Europe who share the continent’s values and envision a dynamic cultural city that is visionary in the political, economic and social spheres. The two concepts launched so far in public debate were also included in the artistic program of the candidacy.